How to Increase Google Reviews Google reviews are an essential part of any business’s online presence. They provide customers with an opportunity to publicly post their experiences and feedback, as well as influence purchase decisions. With 63% of consumers likely to check reviews on Google before visiting a business and with over 5.6 billion daily…
Improve Online Reputation Management Through Earned Media Strategy An earned media strategy is a digital marketing strategy that focuses on obtaining publicity for a company through unpaid efforts. The three main components of a digital marketing strategy are owned media, paid media and earned media. Earned media is any form of publicity the company did…
Strategic Management Risk: How to effectively manage reputational risk Reputational risk is the risk that something could negatively impact a company’s image and reputation in the market. This strategic risk can be caused by the company’s actions, such as poor governance or unethical practices. It can also be caused by other parties, such as joint…
How Reputation Management Theory Works Reputation management theory states that individuals and organizations want to manage their online reputations. It is a proposed set of principles for how an individual or organization can use social media, search engine optimization, and other online platforms to manage their reputation on the web. The key idea behind this…
Online Reputation Management An online reputation is the perception of a person or business as portrayed by the Internet. It can be positive or negative and affect everything from personal relationships to professional opportunities. Yext Reviews is a platform that helps businesses manage and improve their online reputation. The platform allows businesses to respond to…