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Introduction to the Power of Testimonials and Reviews Understanding the Impact on Consumer Trust Picture the scene: You’re on the fence about trying a new restaurant. But then, a friend shares their delightful dining experience there — suddenly, you’re booking a table. That’s the power of a personal recommendation; it sways decisions. Testimonials and reviews…
How to Increase Google Reviews Google reviews are an essential part of any business’s online presence. They provide customers with an opportunity to publicly post their experiences and feedback, as well as influence purchase decisions. With 63% of consumers likely to check reviews on Google before visiting a business and with over 5.6 billion daily…
Strategic Management Risk: How to effectively manage reputational risk Reputational risk is the risk that something could negatively impact a company’s image and reputation in the market. This strategic risk can be caused by the company’s actions, such as poor governance or unethical practices. It can also be caused by other parties, such as joint…